About Dennis

Data Engineer at NOZ Digital (digital division of the publishing house NOZ Medien / mh:n Medien in Germany), Tech Enthusiast and Dog Daddy.

Dennis Hendricks is an experienced Data Engineer who pursues his passion for data and technology in a variety of industries and roles. He supports companies in extracting value-added insights from complex data sets.

Currently employed at NOZ Digital in Osnabrück, he develops data pipelines and modeling to drive the digital transformation of the regional media landscape.

Previously, he worked as a product manager, e-commerce manager and inbound marketing manager, gaining valuable experience in product development, online commerce and lead generation.

He lives with his wife and dog in Essen Oldb, Germany. He is a passionate music lover who likes to explore different genres and artists - music is a source of inspiration and relaxation for him.

You can reach him on LinkedIn or Mastodon.



  1. -

    Data Engineer

    NOZ Digital • Osnabrück, Germany

    • Deputy team leader
    • Redesign of the data warehouse on Google Cloud basis
    • Change from Google Analytics to Snowplow incl. modelling of usage data (Data Vault, dbt)
    • Implementation of data pipelines via Dagster, linking of different source systems with the goal of a holistic user picture
    • Creation of reverse ETL pipelines to use the data in other internal systems
    • Technical data protection contact in cooperation with the internal legal team

  2. -

    Product Manager Newsletter & Push Channels

    NOZ Digital • Osnabrück, Germany

    • Product management of the editorial newsletter offering, primary strategic and technical contact
    • Redefinition of the product strategy
    • Development and optimisation of the push offers (web push, messanger offers) incl. personalised user approach
    • Redevelopment of the existing registration process incl. interface programming to the data warehouse
    • Visualisation of product data, continuous reporting to various stakeholders (management, chief editors, holding company management)

  3. -

    E-Commerce & Social Media Manager

    RUF Lebensmittelwerk • Quakenbrück, Germany

    • Development/expansion of the e-commerce sales area
    • Development/expansion of RUF’s social media profiles incl. budget responsibility
    • Content production (photo, video, audio) for relevant online channels (e.g. SoMe, website, online shops)
    • Setting up data pipelines to link the existing ERP system with shop systems and advertising
    • Responsibility for advertising channels (Google Ads, Amazon Advertising, Facebook Advertising) including budget responsibility
    • Optimisation of online sales components (optimisation of Amazon listings, SEO for shops and website)
    • Project management for the e-commerce area

  4. -

    Inbound Marketing Manager

    MSO Digital • Osnabrück, Germany

    • Implement sales funnels for lead generation.
    • Redesign moving image strategy to increase views, organic visibility & high frequency of content production
    • Revision of corporate content, incorporation of storytelling strategies
    • Creation of new materials for contact generation via landing pages & social advertising
    • Design & implementation of automated emailing funnels

  5. -

    PR & Marketing Manager

    MSO Digital • Osnabrück, Germany

    • Development and expansion of content and social media marketing with the aim of acquiring new customers and attracting employees
    • Expansion and ongoing optimisation of website and landing pages (content optimisation, multivariant tests, search engine optimisation and strategy)
    • Conception, production & post-production of moving image material
    • Management of online marketing (campaign management, email marketing, search engine advertising, social media advertising)
    • Controlling of all measures, reporting to department and management
    • Controlling of PR activities, monitoring and coordination of the PR agency
    • Controlling of external service providers (production of advertising material, online and print agencies)


  1. -

    Media Communication and Journalism

    Bachelor of Arts (B.A.)

Top Albums

These are the albums I have listened to the most in the last week.

  1. Album Cover of Where The Light Is: John Mayer Live In Los Angeles from John Mayer
  2. Album Cover of We Got the Moves from Electric Callboy
  3. Album Cover of Stank Face from Scary Pockets
  4. Album Cover of Smile from Skindred
  5. Album Cover of SQUARE UP from BLACKPINK
  6. Album Cover of Lake Effect Kid from Fall Out Boy
  7. Album Cover of Off Center from Scary Pockets
  8. Album Cover of Ups & Downs from Scary Pockets
  9. Album Cover of Sometimes from Shermanology
  10. Album Cover of The Greatest Showman: Reimagined from Verschiedene Interpreten
  11. Album Cover of Planes from Mark Mancina